Impact of AI on communication practices:
What additional training might communicators need to incorporate this
technology into their work?
Artificial
intelligence (AI) has a significant impact and is already transforming
communication. AI is being used in all aspects of life, from generative AI
tools like ChatGPT that can create images from text prompts, create shopping
lists for the elderly, draft business plans for professionals, speech prompt
speakers from Amazon (Alexa) for weather updates and news, and text to speech
or video used in content creation today. Initially, AI was interpreted as a
threat, but lately, people are beginning to realize that it can be used as a
tool to help efficiently complete the tasks at hand. Communication specialists
play a crucial role in this transformation, merging AI tools with creativity to
achieve the best of these applications. These tools help us automate tasks like
data analysis, media monitoring, and content generation, which creates more
time for editorial teams to concentrate on high-level tasks. An example of an
AI tool in communication is the Adobe Acrobatic AI assistant; this tool helps
to summarize the main points in a PDF document. Hence, it allows the user to save
time when reading documents saved in this file format, getting quick answers,
and creating impactful content. (Adobe Acrobat, n.d)
Other AI tools
used in communication include human resource (HR) chatbots, which automate
time-consuming and repetitive manual tasks at HR service desks. Therefore,
applying these tools improves employee onboarding experiences, gathers feedback
from staff, and conducts surveys, allowing HR associates more time to work on
other office tasks. HR chatbots offer real-time and personalized support,
ultimately saving brands time and costs using such tools. An example of an HR
Chatbot is Resolve Ai. However, the additional training communication
specialists need in this area is to start using AI content creation tools to
generate storyboards and audio narration for their content and optimization
text (hashtags) required for their posts to reach a much wider audience.
Examples include Adobe Firefly (text to image) and Murf Ai (professional audio
narration). https://murf.ai/studio/project/2/P017125490241695VE?workspaceId=WORKSPACEID017124130093742X0
Impact of mobile technology on
communication practices: What skills do communicators need to adapt to an
increasingly mobile environment?
Mobile technology is backed by advanced technology in 5G wireless internet connection that can transfer digital media data at faster speeds, lower latency that enables real-time communication, supports massive machine type communication, ultra-HD video streaming, and the existence of miniaturized tech in mobile phones. https://aws.amazon.com/what-is/5g/. Therefore, with such tools, social media platforms use this landscape as the primary source of information, enabling them to stay in touch with friends and family by sharing life experiences by exchanging texts, images, sound clips, and videos. This mobile technology has lowered the costs of wireless communications, where nowadays, people can call each other for free with Wi-Fi only. Businesses and brands are also using the same spaces to reach their target audiences by customizing their adverts through live videos where they can now engage directly with the customers. However, as communicators navigate this increasingly mobile communication environment, they need to equip themselves with legal knowledge of the First Amendment rights, defamation and libel, copyright infringement, and fair use policies. This is necessary to mitigate potential legal issues and ensure responsible and ethical communication practices. Other issues to address are cyberbullying, misinformation, and disinformation to avoid brewing society to a point where existing democratic institutions are threatened.
Impact of data analytics on communication
practices: What skills or training are needed to utilize this technology
effectively?
Data Analytics
tools are not just about crunching numbers but about empowering professionals
to make data-driven decisions and scale the effectiveness of their
communication strategies. They play a crucial role in helping businesses
evaluate their returns on investment in communication campaigns. By analyzing data
on webpage traffic and social media engagement, these tools enable us to make
informed decisions about communication campaigns, allowing for adjustments and
improvements. In a competitive business landscape, they analyze consumer
behavior data, which can be used to tailor personalized adverts for goods and
services. To fully harness the power of these tools, communication specialists
can use data analysis and visualization tools like Tableau and Power BI to
advance their knowledge. With the right skills and training, they can
confidently navigate the data-driven future of communication.
5G Technology. (nd). What is 5G technology/https://aws.amazon.com/what-is/5g/
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